Tracking your Local Advertising

‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’ John Wanamaker The quote above was written a long time before the internet even existed, nonetheless it’s inherent wisdom transcends time. At the crux of what we want to do, is to spend our time and money on worthwhile advertising. Anything we can do to cut out things that...

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Keywords for Local SEO

If you’re wondering what a keyword is – then it’s simply the words that you put into a search engine. Finding targeted, relevant keywords to your business is a key facet of Local SEO. Before we start using any keyword tools, write down a list of the services/products/solutions that your business provides. These will be your starting point. If you use the google keyword tool...

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Your Business Website

For most small businesses, time is always in short supply. Small business owners have no end of things they can spend time on. Dealing with customers, suppliers, taxation, admin … the list is endless. It often makes it very hard to dedicate even a small amount of time to activities that will have a long term, perpetual pay off. Setting up your online marketing ‘mousetrap’...

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